How BTS Makes And Spends Its Money


BTS is the biggest name
in South Korea right now. Jimmy Fallon: Please welcome BTS. Alex Pall: BTS. Emma Stone: BTS. Stephen Colbert: BTS. James Corden: BTS. [screaming] Narrator: BTS is the first group to have three No. 1 albums in a
year since The Beatles. And their music video for “Boy With Luv” smashed the record for the most watched YouTube video in 24 hours when it was released in April 2019. Forbes listed the group
on its Celebrity 100 list of the world’s highest-paid
entertainers of 2019. Ranked at No. 43, they earned $57 million in pre-tax income in the last year. A majority of those earnings came from their “Love Yourself:
Speak Yourself” world tour, which grossed $44 million from
just six US stadium shows. And that is only part of their fortune. Here’s how the members of BTS
make and spend their money. BTS amassed their fortune
through their music, album sales, concerts,
merchandise, and brand deals. Their April 2019 album,
“Map of the Soul: Persona,” sold nearly 3.4 million
copies within a month and set a record high in South Korea. They’ve also landed endorsement deals and partnerships with brands like Coca-Cola, Hyundai, and Puma. The group seems to turn
anything they touch into a major success. In 2018, Hyundai made them
global brand ambassadors for its new Palisade SUV. BTS released two concert films that also contributed to their cash flow. Their 2018 movie, “Burn the Stage,” grossed over $20 million worldwide. And their most recent film,
“Love Yourself in Seoul,” brought in over $10 million during its January 2019 release. BTS is worth over $3.6 billion a year to South Korea’s economy. They increased South Korea’s popularity, contributing to a surge in tourism. An estimated 800,000
tourists reportedly chose South Korea as their travel
destination because of BTS. Their popularity also boosted the appeal of South Korean products, such as clothes, cosmetics, and food. eBay in particular saw an increase in merchandise sales thanks to BTS. eBay Korea said in April 2019 that sales had risen by more than 50% since the previous April. The country now has at
least a billion dollars’ worth of consumer exports
associated with BTS. And they’re projected to
bring in an economic value of $37 billion over the next 10 years. Talk about being a national treasure. K-pop isn’t new to the world. Back in the late 2000s,
before BTS debuted, many groups were slowly paving the way for the genre’s growing popularity. BTS was formed by a company
called Big Hit Entertainment. But in 2007, Big Hit almost went bankrupt. CEO Bang Si-hyuk managed
to keep the company afloat with the success of previous
K-pop groups he had managed. He formed BTS in 2010, and the group officially debuted in 2013. Because BTS struggled with
media exposure in South Korea, they took a nontraditional
marketing approach by connecting with their
fans through social media, and they slowly built
up a dedicated fan base known as the ARMY. Bang attributes BTS’
success to the connection they share with their fans. This led to sold-out
concerts, record sales, and being the world’s most
tweeted-about celebrities. Thanks to BTS, Big Hit Entertainment is worth an estimated $2 billion. And Bang alone is worth $770 million. With his current fortune, Bang rented a $6.5 million mansion for
BTS in Hannam the Hill, one of the most expensive
complexes in South Korea. But how do the members of K-pop’s richest band spend their money? Although they share a mansion, some of them still have
their own apartments. Jin reportedly spent $1.7 million in cash on his apartment at Hannam the Hill. J-Hope and Jungkook also bought apartments in the Seoul Forest Trimage, known as one of the most luxurious
apartments in Seoul. J-Hope bought his for a reported
$1.6 million back in 2016, while Jungkook reportedly
spent $1.74 million in cash when he purchased his unit in late 2018. Suga also bought a $3 million apartment in the Hannam district
around the end of 2018. The boys are also known for
their bold fashion and style. While it’s common for celebrities to land sponsorships with luxury brands, BTS reportedly doesn’t
accept these kinds of deals, instead choosing the brands
they actually want to wear. Some of their favorite luxury pieces come from Supreme, Gucci,
Givenchy, and Mastermind, each ranging from hundreds
to thousands of dollars. In addition to luxury living, some of the members have exotic pets. Jin currently has a leucistic
sugar glider named Gukmul, which translates to “soup.” Sugar gliders can cost anywhere
between $100 to $5,000, and leucistic sugar gliders typically cost between $1,500 and $2,500. The other members have
more common household pets. V owns the most pets in the group. He has four dogs and one cat. While he hasn’t confirmed
the breeds of his pets, fans speculate he has a teacup Pomeranian, a Korean Jindo, and a
chinchilla Persian cat, all the expensive breeds. Suga also has a toy poodle named Holly. Toy poodles can cost thousands of dollars, depending on gender and coat. Although they have a lavish lifestyle, the BTS members are known for
their humble personalities and don’t publicly flaunt their fortunes. The members have donated
to many charities, including food banks, animal shelters, and children’s medical funds. And in 2017, they partnered with UNICEF to launch the Love Myself campaign, which is aimed at
promoting self-confidence and ending violence. The campaign has raised
over $1.4 million worldwide. And in September 2018, BTS
became the first K-pop group to address the United Nations.

100 thoughts on “How BTS Makes And Spends Its Money

  1. I have never heard any news or read any tweet about their inappropiate behaviour. Thats how humble they are.
    KUDOS TO MILLIONAIRES

  2. jungkook honey you have a million dollar apartment and a studio but you’d rather sleep without a pillow and work in a closet

  3. The Charity is The most important. What is Needed is housing for the elderly homeless in S Korea. With all the young wealth, there should be more done for those who built S Korea in the 50-80s. Just saying

    Give back to the elders.

  4. love yourself in seoul isnt the most recent "film"… it is from jan 19… bring the s(e)oul was released in aug19…

  5. Yassss love this sm and love them sm sooo proud of them they deserve this all and more!!!! Love ya sm and stay safe!!!❤️💕❤️💕😭🤣🥰😘😍

  6. "It"? "make it's money"? Excuse me… BTS is a they so "How BTS makes and spends their money" because BTS are people (unless if I'm wrong 0.0)

  7. Ok, short version: Business Insider would use the more formal its where an entertainment site would use the more informal their. Depending on their target audience publishers use more formal or informal language and or more or less uniform across their publications. Business Insider reporters likely have a style guide they must adhere to. They are Business Insider, not Entertainment Weekly.

  8. Even though now they are millionaires. That wasn't always the case. Jin came from a decently wealthy family, but the rest did not. So, even though they have a lot of money, it's nice to see that it hasn't changed them at all. It shows their humbleness.

  9. This is a well made and researched video. Props to you!!! Everything shown here is on point! Thanks for not forgetting that BIG BANG, 2NE1, and Girls Generation were part of the start! BTS fighting, keep on earning that bank and well… Taking my money 😅😂

  10. i love how jk has his own apartment but would rather cuddle in one bed with the other members 😢 flashbacks to when he once slept under a coffee table

  11. Sorry but were did you do your "research"? There's so much misinformation in this video. Were's BT21, VT cosmetics, the games? The networths are all Spekulation mostly. BigHit only decided now to go public. And most of their pets are adopted and thoroughly cared for. Holly, mickey and mony are living with BTS parents while Jins suga glider lives in the dorm just like yeontan when V is at home. Don't know about goreum though. And I never heard of V having more pets other than yeontan? The apartments are for investment. I think I remember 2 members already having sold apartments. Also more members got apartments themselves. They still live together in the dorm though.

    But you did get the brand deal thing right and remembered to mention their humble behavior, i'll give you that.

  12. Ok, my dad now knows that I made a Youtube channel for him called BTS Dancing Dad. He just messed up and said if 500 hundred people watch the video I posted he would do it to another BTS song in a public setting. Please Please Please watch the video Dads whith luv so my dad has to all those amazing moves in public. LOL

  13. I DEMAND LONGER VIDEO. & IN DEPTH VIDEO on i DID NOT get my answer according to THIS TITLE OF THE VIDEO. ! WTF im pissed. 💔💔💔💔

  14. შვიდივეს დედაც მოვტყან ნაბოზარი მოსტყვნია გამზრდელი გეიები მაგის დედის მუტელი მოვტყან

  15. ყურ გახვრეტილი დედისმუტელ გახეოლები მილიონარი დედამოტყნულის შვილები დედის მუტელი უნდა გაგინოს პიდარასთებო

  16. Bts: millionaires
    Them: live in their closets and buy underwear from the convenient store and don’t own soy sauce

  17. I am so proud to be a part of Army since about 6 years now. I wanna lose my concert virginity at a BTS concert and I am saving myself for it, but I just hope its really possible one day.

  18. Lol thnks is such a bs video… besides tan all the pets are not luxury pets. They are family pets the guys have had for years and grew up with… stop lying to get views

  19. This is crazy! We don't even support our own independent artist like this. And weather anyone knows this are not; ask yourself this? What would happen if say 20% of USA money was to be held by Koreans when we arr in dept as it stands today? Also what if they held the money making it out of circulation? Thay call their fan base Army! Sounds strategic to me!

  20. Sometimes seeing this type of videos i really feel like
    I know money is a imp factor in ones life, but i hope having a life is more important than money, really would love it if they just be like they are truely like now like b4 like behind the camera like future and like the 2013 first show boys.. Just like that… 👍😉

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